The North Face, The North Face Franchise Information
The North Face is a leading outdoor apparel brand that focuses on camping, hiking and extreme sports. As of 2015, they have shifted their media campaign to increase their market from extreme outdoor gear and apparel to one that also caters to active people from all walks of life. This new idea of a lifestyle brand includes three main demographics.
OUTDOOR ENTHUSIASTS
The first and most important demographic for The North Face is comprised of men and women between the ages of 18 and 35. They are in the middle to upper socioeconomic brackets and spend a large amount of time engaged in extreme outdoor sports. These customers are believed to be the most brand loyal; therefore, their concerns of reliability and maintenance of their chosen gear, is a main focus for The North Face. It is for this most important demographic, that The North Face completed a major overhaul of the Summit Series which had been slowly watered down by less technical products for the next two demographics.
HEALTH CONSCIOUS
The second largest demographic is that of the health conscious consumer. This group of men and women are aged 25 to 50 and are in the middle to upper socioeconomic brackets. These people spend a lot of time engaged in physical activity but not necessarily extreme sports. It is for this group, that The North Face developed the “I Train For” campaign in 2015. This campaign was launched to draw in people who train throughout the year for different activities. A new activewear product line called Mountain Athletics was launched with this campaign.
OTHERS
This category is comprised of men and women between the ages of 50 and 75. They also have the widest socioeconomic classifications ranging from lower to upper brackets. This demographic has grown out of the popularity the company has noticed mainly from parents of existing customers.
A special marketing focus that straddles demographics for The North Face has been college students in Midwest regions of the United States. This is a group that has been strong for them throughout the years.
We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face legend begins, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment. Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.
Fast forward to today, The North Face Continue to Digitalize, expand, Innovate and Explore every avenue to remain at the TOP. The The North Face marketing strategy that most of us recognize isn’t the one that made them famous, at least not in the early days. Discovering the The North Face marketing strategy that put them on the map is where the gold is. Furthermore, just like any true content marketing strategy, it isn’t really much of a “strategy” at all. Like many similar success stories, it was as simple as providing real customer value.
The North Face is Franchising, and has a new marketing and franchise strategy with GOALS to remain at the TOP. It plan to expand into under penetrated and untapped markets. The North Face vision is to be in all parts of the world by 2025
Currently, As at Today, The North Face continue to expand to new territories offering franchise to new aspiring franchisee seeking global business investment with profitable return.
If you want to be part of this global success of The North Face and profit from this ongoing success then here is your unique opportunity. The North Face is currently accepting franchise application from qualified entrepreneurs and business merchants. All applicants will receive equal and standard review irrespective of your country, nationality or place.
The North Face Franchise Opportunity is for only the qualified and competent investors and entrepreneurs.
If you are interested and ready or want to own The North Face Franchise or The North Face Franchise Store or you want to own an exclusive franchise right/license or distributorship of The North Face in your country then fill the below contact form and we shall get back to you with instruction.
